Bacanha success story according to Boam

From there, an in-depth process begins: How can a product, which by nature is not high-end, be infused with premium codes?

The bottle format established by the brand already sets the tone, suggesting a desire for a product that fits perfectly in the hand—reminiscent of a perfume bottle or a vial. The universe must stand out in a microcosm where syrup brands generally communicate in much the same way.

Imagining the brand as a high-end olive oil brand. Refining it like an ultra-premium candle brand, akin to Diptyque.

Through its constant exploration of new codes, Studio Boam establishes a more premium artistic direction for the brand.

Deliberate typographic choices, bespoke hand-drawn pencil illustrations, glass bottles with cane weaving, a wooden cap with an integrated pour spout—every detail is meticulously crafted.

This comprehensive approach, conceived as a cohesive whole, gives the brand an unmistakable stature with neo-retro codes.

Today, the brand proudly finds its place in various settings: on bar shelves, in concept stores, and in prestigious department stores such as Galeries Lafayette, La Grande Epicerie de Paris, and many more.

Is Bacanha on its way to becoming an iconic syrup brand? At Studio Boam, that’s what we believe, and it’s the path the brand seems to be following. To see the full project, go to the Bacanha project page.

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