A journey between myth and tradition
The Studio’s approach was to work on a simple label, in keeping with the geometry of the decanter but to make it rich in cultural and graphic evocations. We conceived of a label subdivided into several sections with many small decorative and narrative elements that subtly evoke myth-filled dreamlike decors.
Around a central window occupied by an Indian cobra, four “scenes” are revealed with the common element being illustrations of animals and their associated deities. They interact with each other to form a composition teeming with detail, both light in its treatment and stylish in the design of its patterns.
Just a touch of silver hot stamping underlines and intensifies the duotone blue and red colors of the whole. A subtle frame that picks up on traditional Indian motifs, on the paper and in color, immersing us further within the world and the culture of India while retaining a certain restraint in its expression.
The visual and coherent artistic intention continues with the stopper of the decanter which, in perfect harmony with the whole, provides a final, emphatic restatement of the project signature, making this new reference a naturally high-end product.
