The goal of our new identity is to develop a brand that is instantly recognizable and memorable, standing out in the world of premium liqueurs.

Through the concept of connection, Club Simone offers its consumers a sense of transmission — a family bond, an intergenerational story where heritage is passed down around the table during a shared tasting moment.

Studio Boam chose a bold, mouth-watering illustration that speaks directly to consumers, paired with a handwritten recipe. To highlight the unique flavors of the range, a cocktail suggestion adds a contemporary touch to the whole experience.

The new visual identity, stamped on each bottle, tells a story — one of moments shared with grandparents, a time when simplicity and sincerity prevailed.